|
|||||
|
Unlike large agencies, Whitewater Marketing treats your organization like the cornerstone of our business, not a stepping stone. We put senior people on your account so you get savvy, veteran thinking. (If you’ve ever been passed off to "wet-behind-the-ears" rookies by a larger agency, you can appreciate the value of our approach.) Further, there are no layers of bureaucracy. You get responsive service and total accountability. As one person aptly put it: "one throat to choke." Sane pricing that respects the budget pressures you face. We can’t make the cost of marketing go away, but we can help bring it into line with expectations. How? To start with, we don’t maintain expensive in-house headcount for services like Web development, media buying or event planning. Instead, we take a best-of-breed strategy. We contract those talents only when needed-under the vigilant control of our core project management and creative teams, of course. Also, you won’t find squadrons of prima donnas lounging around penthouse offices on fur-lined divans. We’re lean and mean, just like you. Our streamlined approach means you get world-class marketing communications at below-market prices. In short, you’ll never have to worry about getting dinged a few hundred bucks just because we talked to you on the phone or sent an email. A proven record of success. We haven’t done it all, but we’ve done a lot. We’re fluent in many categories, from technical disciplines like technology and aviation to broader areas such as packaged goods and government. We know about motivating C-level enterprise execs as well as impulse retail shoppers. We’ve created successful dealer/channel programs that turn order takers into advocates. Take advantage of what we’ve learned and avoid the weak stuff. Instead, get right to hard-hitting strategies and tactics that drive results in key disciplines: • Brand awareness Who’s behind the curtain? The client service and creative team members of Whitewater Marketing bring years of experience creating ideas that sell for organizations in high tech, high-growth, packaged goods and specialized markets. Past Client Experience Brian Lundquist, Brian Lundquist brings more than 20 years of experience in creating ideas that sell. From global consumer giants like Coca-Cola, Nestles and Georgia-Pacific...to technology accounts such as Hewlett-Packard, Quantum and Iomega...to nascent startups, he has helped clients drive dramatic, measurable results. Brian’s capabilities are diverse. He has scored marketing successes in a number of disciplines: B2B, channel marketing, merchandising/POP, trade promotion, consumer advertising, consumer promotion and retail. His work extends across media of almost every description, including print, POP, broadcast, direct, interactive and Web. Brian’s success also encompasses international markets. For example, he was instrumental in developing pan-European channel and B2B programs that helped lift HP print servers to the number one market position in Europe. As part of this international experience, he has traveled to Geneva, Grenoble, London, Singapore, and Stuttgart. Brian has been fortunate enough to work with celebrities such as Dana Carvey, Ben Stein and John Madden. Further, he has extensive experience working with leading properties like the NBA, NFL, MLB, the Olympics, and Disney. Finally, Brian is a both a student and teacher of marketing communications. He has completed workshops in the Process Communication Model, a ground-breaking psychological approach to personal and mass communications developed by Taibi Kahler, PhD., adviser to former President Bill Clinton. Brian has also been on the other side of the microphone, as a speaker at conferences for the American Advertising Federation on closed-loop marketing and for PROMO Magazine regarding account-specific promotion. In addition, he has published articles in trade publications, including "Just Say NO to Channel Rebates." |
||||
