Pretty brochures that don’t drive results belong in an art gallery, not in your budget. Whitewater Marketing is expert at fusing compelling value propositions with striking visuals and crisp content to deliver materials that motivate your audience to act. To attend your seminar. Sign up for your e-mail newsletter. Join your dealer program. Visit your trade booth. Complete online training. Request a sales call. Schedule a demo. Buy your product.

We offer turnkey execution to ensure optimum effectiveness and total accountability. Or, if you prefer to execute aspects of your marketing communications programs on your own (for example, you work with a printer who gives you great deals), no problem. We never forget that, in the long run, our success is only measured by your success...not this month’s billings. Below are samples of our work. Click on a photo to see an enlarged image in a separate window that can be closed after viewing.

Chelton Flight Systems

This ad promoted the revolutionary FlightLogic Synthetic Vision EFIS from Chelton Flight Systems, which shows an incredibly realistic and accurate 3-D depiction of the terrain surrounding an aircraft on an LCD screen in the cockpit. Even in obscuring weather and darkness, pilots can always “see” what lies ahead of them, eliminating a major cause of private aircraft accidents.

This dealer-customized direct mail was used to get aircraft owners (who were potential buyers) to come to their aviation dealership to hear a presentation about the FlightLogic Synthetic Vision EFIS and take a demonstration flight in an aircraft equipped with the system. Experience had shown that demo flights with qualified customers lead to an 80%+ sales closure rate.

An outside envelope showcased the extremely lucrative inaugural offer - a free Terrain Awareness and Warning System upgrade bundle. Inside, a dealer-customized invitation provided event details. A poster-size “brochure” highlighted the breakthrough Synthetic Vision and Highway-In-The-Sky” technology of the FlightLogic system. And a customized Boarding Pass imparted an air of exclusivity for the demonstration flights.

A three-tier campaign was used by Chelton Flight Systems to recruit aviation dealers for its FlightLogic Synthetic Vision EFIS product. The challenge was to secure sales meetings (and contracts) with the top 50 aviation dealers, a group that can be very difficult for smaller companies like Chelton to penetrate.

An initial kit was sent overnight to owners. The front headline on the kit — “The new face of innovation and discovery in aviation” — lead into the inside payoff: “...is actually an interface.” The kit contained both a VHS tape and CD-ROM that leveraged an existing video to show compelling footage of the FlightLogic Synthetic Vision EFIS during actual flight. Additional print collateral drilled down into product details. A follow up phone call by a FlightLogic sales rep was used to set a meeting. Two days before the scheduled meetig date, a working, 60-pound safe arrived with faux $20 bills poking out the door. A key, combination and instructions were taped to the top of the safe. When opened, a pile of realistic-looking $20 bills spilled out of the safe. A sign on the inside of the door let the person know this equaled the (significant) amount of margin they would make on their very first sale. Additional materials included a Profit Calculator sheet that showed a typical dealership profit example and provided a workspace where the owner could calculate his own dealership’s profit potential.

Chelton Satcom

This ad for Chelton Satcom informed avionics professionals about a new satellite communication antenna that was substantially smaller and lighter (vital factors in aviation) than existing antennas, opening up an entirely new segment of the business jet market to high-speed, office-in-the-sky Web and email service.

QLogic

This ad generated awareness for QLogic Host Bus Adapters among Systems Integrators and other organizations using Dell/EMC components to build Storage Area Networks. The goal was to communicate how QLogic HBAs could save money and fit into the overall solution.

Snap Appliance

After buying the Snap Server business from Quantum, the new company-Snap Appliance-needed to create a new identity. This window shows a sample of various logo concepts developed for Snap Appliance.

Snap Appliance-after buying the Snap Server business from Quantum-needed to quickly create new collateral. In just 15 days (wrapped around the Christmas and New Year’s holidays), an entirely new set of re-branded product and solution collateral was created, encompassing 20 individual documents. This window shows a sampling of the various document types.